What Are the Different Types of AI Video Generators?

Artificial intelligence is transforming everything, including the creation of videos. Traditionally, you needed an entire creative team, editing software, and days or weeks of video production to pump out great video content. Now, you can use an AI video generator to produce content in minutes. 

There are already numerous types of AI video generators available on the market. Before you start using artificial intelligence to create videos, you’ll want to brush up on the different options out there. 

What Are AI Video Generators? 

AI video generators are software tools that use artificial intelligence to automatically create videos from inputs like text, images, or existing footage, handling everything from visuals to voiceovers and pacing. 

For marketers, they dramatically reduce video production costs while making it easier to produce scalable, performance-ready video across channels.

Related: How to Make an AI Video

Here’s a closer look at seven main types of AI video generators:

1. Text-to-Video Generators

Text-to-video AI turns written prompts or scripts into fully produced videos. While you don’t need to overcomplicate things, make sure your script is detailed enough so that the AI can bring your idea to life. You can use text-to-video systems to create:

• Explainers
• Demos
• YouTube intros
• Training and onboarding modules

Have a library of blogs that you want to repurpose into videos? AI can handle that, too. 

2. Image-to-Video Generators

If you’ve got some high-quality images, an image-to-video AI generation platform can take it from there. Simply upload your photo or illustration, and let the AI create engaging video marketing content. Common use cases include:

• Product photos turned into ads
• Animated slideshows
• Motion graphics
• Social media reels
• Visual storytelling

These tools are especially helpful for brands with strong visual assets. 

3. Social Media Video Generators

Social media is a powerful channel for connecting with your audience and driving engagement. However, many brands are limited in terms of time, talent, and resources. As a result, they can only focus on a few social media channels instead of all of them. 

An AI video generator for social media allows you to scale up your video production capabilities without taking on unsustainable costs. Most social media video generators support multiple channels and formats, including the following: 

YouTube

YouTube AI video generators support formats like long-form and Shorts. You can also create skippable and non-skippable ad styles. Specifically, you can use AI to help with:

• Script generation
• Visual storyboarding
• Thumbnail creation
• Optimizing hooks
• Auto-resizing for Shorts

The best platforms even allow you to upload your content directly to YouTube. 

Facebook

AI generators for Facebook focus on square and horizontal ads. You can also create in-feed videos and retargeting content. 

These tools can auto-generate caption overlays and multi-frame video ads as well. Since you’ll be able to generate videos in minutes, you can test out multiple variations to discover what works best with your target audience. 

Instagram

Instagram AI video generators are designed to produce:

• Reels 
• Stories
• Carousel videos
• Short product showcases

The software automatically formats your videos for IG, which ensures proper compatibility and promotes better visibility. Your editing team will still need to put the finishing touches on the content before publishing. 

TikTok

TikTok AI video generators produce short, snappy content with plenty of energy. The best software includes user-friendly editing tools so that you can perfect the sound, look, and feel of your content. A TikTok video generator is a good fit for your business if you need to publish frequently and keep your audience entertained. 

Related: Social Media Video Ad Specs & Placements Guide

4. AI Talking-Head Videos

Some types of AI video generators can create avatars or digital presenters who verbalize your script on camera. They produce lifelike presenters who “speak” naturally. Once the AI generates the content, you can customize the background, outfits, and pacing. Talking head content is a great option for sharing information or presenting engaging facts. 

5. Cinematic and Realistic Video Generators

High-end AI video generators can create content that looks like it was shot in the field. These videos feature realistic cinematography and film-quality renderings. While this class of AI is still evolving, it is becoming increasingly sophisticated and accessible. Make sure to try out different options to see which cinematic generator is the best fit. 

6. AI Video Ad Generators

AI video generators for advertising are built for marketing teams. They create conversion-ready ads using your brand assets and campaign goals. Here are some common features: 

• Template or style-guided ad creation
• Auto-branding using logos, fonts, and colors
• Hook and CTA optimization
• Granular editing capabilities post-video generation
• Multi-format export, including vertical, square, and horizontal

These platforms can create content in minutes. As soon as your team is finished with the first version, it can quickly craft a variation to test multiple ad options. 

7. AI-Powered Video Editors

Some tools focus on automating your editing workflows. They can perform the first pass of editing to:

• Automatically generate captions
• Adjust formats for different platforms
• Add transitions and effects
• Sync the music to the scenes

While your editing team will still need to be involved, they will have far less work to do during post-production. 

How Businesses Use AI Video Generators

Your business can use artificial intelligence video generators for so many different applications, including:

• Marketing and advertising
• Seasonal campaigns
• Product spotlights
• Personalized outreach videos
• Demo videos
• Onboarding walkthroughs 
• Compliance training
• Animated product listings

Agencies and creative teams are also using artificial intelligence to better serve their clients. The key benefits of AI video generators include greater speed, reduced costs, and a higher volume of content. 

How to Choose the Right Type of AI Video Generator

Here are some factors to consider when looking for an AI video generator:

• What type of content do you produce most often?
• Do you need brand consistency?
• What platforms do you publish to?
• How important is speed?
• What level of creative control do you want?

Talk with your creative team to discuss your goals and campaign focus. Use this checklist to narrow your list to a few high-quality options, and take advantage of demos to finalize your decision. 

QuickFrame AI: The Last Video Generator You’ll Need

Not all AI video generators are built for the same job. If you’re creating video for paid campaigns, QuickFrame AI is designed specifically for advertisers—combining style-based generation, automatic brand setup, and professional editing tools in one workflow. Turn ideas into polished, on-brand video ads, then publish directly to MNTN, Meta Ads Manager, TikTok Ads Manager, or Google Ads Manager without exporting files or switching platforms.

Choose an AI video generator built for advertising with QuickFrame AI.

Video Generator Types: Final Thoughts 

Now that you know more about the capabilities of various types of AI video generators, it’s time to start exploring your options. Take advantage of free demo opportunities to identify the platform that’s the best fit for your business. With the power of AI, your business can create better videos faster.