10 Types of Video Production to Elevate Your Business

by Jacob Trussell—7 min read

10 Types of Video Production to Elevate Your Business

Video continues to dominate digital marketing, and 2025 is no exception. Between the rise of AI-assisted creative tools, the expansion of Connected TV advertising, and the growing demand for authentic storytelling, brands are using video not just to entertain, but to perform.

But what are the different types of videos that you can use to promote your brand during your video marketing campaign? Here are ten different types of video production to consider.

1. Brand/Company Video

A brand profile video tells the story of who you are and what you stand for. It goes beyond your logo and tagline, capturing your values, your people, and the impact you deliver.

Modern profile videos often blend cinematic visuals with short, social-friendly cuts for omnichannel use. Many brands now film in a documentary style, featuring real employees and customers to emphasize transparency and authenticity.

Some popular subtypes include:

  • Company overview video: a snapshot of your brand’s mission and culture.

  • Founder story: a personal origin story that connects your purpose to your audience.

  • Mission or values video: designed to inspire employees and customers alike.

  • Brand relaunch video: announcing a rebrand, acquisition, or evolution in focus.

  • Recruitment/culture video: bringing your employer brand to life through authentic storytelling.

2. Corporate Video

Corporate videos are distinct from ads as they’re generally aimed at a company’s existing demographic or its employees. Think annual reports reimagined as visual stories, shareholder updates with interactive data, or internal training videos produced with the same polish as external campaigns.

AI tools now make it easy to localize, subtitle, or personalize corporate videos for different audiences without sacrificing production value.

The usual subtypes include:

  • Investor relations or shareholder updates: explain company performance visually.

  • Internal training videos: help onboard or upskill employees with engaging instruction.

  • Executive message videos: convey leadership updates with authenticity.

  • Annual report highlights: turn data into stories that stakeholders actually remember.

3. Explainer Videos

Explainer videos simply break down how a product or service works in an informative but friendly fashion. Explainer videos are popular: 96% of people have watched one.

Explainers make learning about a new product or service fun and palatable, especially compared to reading an article or trying to absorb printed graphics. They are great at breaking down more intangible products like services, tools, or apps.

Common subtypes include:

  • Product feature walkthroughs: demonstrate key functionality step-by-step.

  • Service explainers: clarify how your offering solves a customer pain point.

  • How-it-works videos: visualize abstract workflows or data systems.

  • Process animations: use motion design to turn complicated ideas into digestible visuals.

  • Interactive or shoppable explainers: clickable formats that merge education with conversion.

4. Animated Video

With its bright colors and clear graphics, animated videos can break down a new idea or service to make it digestible to an audience. Animation is accessible (especially with developments in AI), works well on small screens, and helps break through the cluttered content landscape.

Popular subtypes include:

  • 2D motion graphics: simple, clean animations for explainer or brand storytelling.

  • 3D product visualizations: detailed renderings that showcase innovation and precision.

  • Whiteboard or infographic animations: turn data or timelines into visual narratives.

  • Character-driven stories: relatable mascots or avatars that personify your brand.

  • Hybrid live-action + animation: blend real footage with graphics for visual emphasis.

5. Product Video

Product videos put the product at the center of the narrative and make it the hero. In 2025, high-performing demos focus on real-life use cases. They show the product in context, highlight its differentiators, and use post-production to emphasize precision or quality. Adding on-screen data, user testimonials, and voiceovers can make these videos even more persuasive.

Common types of product videos include:

  • Unboxing or feature demos: show the product in use, step by step.

  • Comparison videos: highlight your competitive advantages.

  • Tutorials and how-to guides: position your brand as both expert and educator.

  • Before-and-after videos: visually validate product impact or performance.

  • Customer use-case demos: real people, real results.

6. Live Videos

Live video isn’t just for social media marketing anymore. It’s become a vital format for community engagement, product launches, and virtual events.

Brands are using livestreams to reveal products, host Q&As, or showcase behind-the-scenes content in real time. And thanks to improved streaming infrastructure, those experiences can now be repurposed into highlight reels or short-form content for use across CTV, social, and paid campaigns.

Subtypes include:

  • Product launches or reveals: build anticipation with real-time engagement.

  • Webinars or virtual events: blend education and thought leadership.

  • Q&A sessions or AMAs: direct interaction that drives trust.

  • Behind-the-scenes streams: exclusive looks into your creative or video production process.

  • Live shopping or auction events: merge entertainment with conversion in real time.

7. Presenter (Talking Head) Videos

Sometimes, the simplest format works best. A well-produced talking head video, featuring a company leader, subject matter expert, or brand ambassador, can humanize your message and establish authority.

Today’s “talking head” isn’t static. Split-screen formats, motion graphics, and subtle camera motion keep audiences engaged. These are especially effective for thought leadership, B2B messaging, or explainer content that needs a trusted voice.

Some common subtypes are:

  • Thought leadership segments: position executives as industry experts.

  • Customer success interviews: let clients tell your story in their own words.

  • Product walkthroughs with commentary: bring human clarity to complex topics.

  • Team spotlights: introduce key players or departments within your brand.

  • Panel discussions or roundtables: foster conversation and credibility.

8. Promotional Videos

Promotional videos do the heavy lifting for your campaigns. They highlight a product, service, or offer in a way that excites your audience and inspires immediate action.

The best promotional content in 2025 is short, cinematic, and data-informed. Marketers are using creative variations (testing different hooks, voiceovers, or CTAs) to identify which storytelling approach drives the strongest performance.

Common types of promotional videos include:

  • Seasonal or campaign promos: support major launches or holidays.

  • Event promotions: drive attendance or registration with visual teasers.

  • Offer-driven videos: spotlight discounts, bundles, or limited-time deals.

  • Partnership announcements: highlight collaborations and cross-brand activations.

  • Crowdfunding or product-launch trailers: build anticipation before a release.

9. Documentary Films

Long-form documentary-style videos are making a comeback. They allow brands to explore origin stories, customer journeys, and social impact narratives that traditional ads can’t fully express.

Streaming audiences have grown accustomed to longer, narrative-driven storytelling, and that’s creating new opportunities for brands to own their stories in an authentic way.

Popular subtypes include:

  • Origin stories: explore how your brand or product came to life.

  • Customer spotlight films: profile real users and their impact stories.

  • Cause-driven documentaries: align your brand with social or environmental missions.

  • Behind-the-brand series: highlight the people, innovation, and craft behind your business.

  • Mini-docs for CTV: condensed narrative formats built for streaming audiences.

10. Entertainment Videos

Entertainment marketing isn’t just about making people laugh. It’s about making them remember. From branded mini-series to short comedy sketches and user-generated collaborations, entertainment videos build emotional equity and long-term brand loyalty.

As viewers continue to blur the line between content and commerce, entertainment-driven campaigns offer a valuable way to build connection before conversion.

Some popular subtypes are:

  • Branded short films or mini-series: storytelling that aligns brand and entertainment.

  • Humorous or viral sketches: designed for shareability and recall.

  • Music-driven campaigns: integrate songs or sound trends to enhance memorability.

  • User-generated collaborations: co-create content with customers or creators.

  • Interactive or gamified experiences: merge play with performance.

Related: Social Media Video Ad Specs & Placements

How QuickFrame AI Streamlines Video Production

No matter what type of video your business needs, QuickFrame AI helps you create it—fast. From corporate videos to brand storytelling, generate professional, on-brand ads complete with music, captions, and narration. Then publish directly to MNTN, Meta Ads Manager, TikTok Ads Manager, or Google Ads Manager to launch campaigns that perform.

Create every type of business video with QuickFrame AI.

Types of Video Content: Final Thoughts

Different kinds of videos appeal to different kinds of audiences. If you’re unsure how to best reach your target audience, reach out to QuickFrame. QuickFrame understands how video connects with consumers and the best type for your needs.