NURX
Online healthcare services provider NURX needed a scalable solution to improve DR performance and increase brand awareness. Our brand video production solution was built on learnings from ongoing creative variable testing, reducing CPA well below initial expectations.
BRAND STORY
Nurx was created with the goal of making healthcare more accessible. They provide prescriptions online, have various birth control options, and offer at-home testing kits, free monthly shipping, and 24/7 customer support with board-certified doctors. Nurx takes the stress out of taking care of yourself by delivering prescriptions and testing kits straight to their customers’ doors each month.
THE GOAL
To improve DR performance and increase brand awareness, Nurx wanted to focus on a video advertising strategy that would engage and attract new users while providing a scalable and intelligent solution that builds on its learnings.