Customer Story

CookUnity

Small-batch meal subscription service CookUnity was fairly new to video. QuickFrame devised a multivariate performance marketing testing plan to lower CAC by 30% and drive 22% CTR improvement on Facebook and Instagram.

BRAND STORY

Striving to create unity through food, CookUnity is a meal subscription service offering personalized small-batch meals. CookUnity’s fully prepared local offerings are “chef-crafted” by culinary icons and innovators and have no GMOs or artificial ingredients.

THE GOAL

CookUnity was new to video, having utilized mostly stills in their advertising historically. With the goal of lowering CAC and driving CTR, CookUnity knew that video was the answer, but needed help with strategic planning and production execution.