Colgate
Global oral care leader Colgate needed a fast-turnaround of high-quality video assets for their direct-to-consumer Advanced LED Whitening Take-Home Kit. We were able to generate 40+ assets on 3 social channels in under 4 weeks.
BRAND STORY
Founded over 200 years ago, Colgate-Palmolive is one of the world’s biggest Oral Care brands. Colgate just introduced its first Direct to Consumer Advanced LED Whitening Take-Home Kit to the market, a brand that has its own unique presence amongst the many tried and true Colgate products.
THE GOAL
Create all the video and photo content needed to launch Colgate’s new direct to consumer product in a months time, at a low budget. They needed videos to promote the product onsite and via social channels, and video to inform post-purchase consumers on the proper steps for how to use the new product.