Andie
This female-founded, female-led DTC swimwear company sought to drive sales on Facebook and Instagram. We tested dozens of creative variables to iterate on production, helping Andie lower CPA, increase brand awareness, and generate a huge library of brand assets.
BRAND STORY
Andie is a female-founded, female-led company striving to make quality swimsuits that fit at approachable prices. Free shipping, exchanges and returns allow buyers to try on in the comfort of home and keep only what they love.
THE GOAL
As a Direct to Consumer brand, Andie relies heavily on Facebook and Instagram as a means of advertising and reaching consumers. As such, Andie wanted to devise a video advertising strategy that would drive online sales and increase overall brand awareness.