Scalable Video Production: 10-Step Blueprint for Business

Over two-thirds of consumers prefer video over every other type of content. The problem that presents, however, is that most brands struggle to keep up with consumers’ insatiable demand for watchable media. How, then, can you transition from creating one-off clips to producing a consistent feed of great content, all without compromising quality? 

The following guide to scalable video production features a ten-step blueprint your business can follow to help pull it off. 

What Is Scalable Video Production?

Scalable video production represents the ability to produce a large quantity of videos without sacrificing quality. It’s not just about creating more videos; it’s about being wiser when creating them by way of using systems that support your brand voice and campaign goals. 

In other words, scalable video production boils down to building a repeatable, flexible process that allows you to ramp up output as quickly as your content needs grow. 

Benefits of Scaling Video Production

Scalable video production provides businesses with significant perks, including the following: 

Cost-Effective Content Creation

Standardization drastically reduces waste and helps you cut out redundant processes. For instance, creating reusable templates saves time and money, allowing you to put content together faster. Over time, you’ll reduce your video production costs, as you won’t be reinventing the wheel every time a new social media trend pops up on your radar. 

Flexibility to Meet Shifting Marketing Needs

Scalable video production empowers your team to adapt and give customers what they want. Whether you need to create 20 versions of the same social video ad for different regions or want to launch a new video marketing campaign on short notice, you can capitalize on fleeting trends and make the most of every opportunity to connect with your audience. 

Ability to Test and Optimize Creative at Scale

With more videos, you get more data. And with more data, you can take a deeper dive into the minds of your audience and fine-tune your messaging. Scalable video gives you the volume needed to ramp up your campaigns intelligently. 

Every brand will have its unique video content creation needs and goals. However, our blueprint for scalable video production can be customized to align with the objectives of any business, including yours. 

To build a video content engine that scales, follow these ten steps:

1. Define Clear Creative Goals

Ask yourself why you want to create more videos. The answer to that fundamental question represents the first step to scalable video production. You need to figure out your “why” so you can set realistic, measurable goals, and those goals will guide everything from messaging and format to where you post your content. 

Collaborate with your team to set clear, holistic objectives, and make sure you discuss how you’ll measure your progress and how you’ll pivot if you fall behind. 

2. Standardize Brand Guidelines

Scaling up your video production means eliminating the guesswork from repetitive processes. You need to establish clear brand guidelines for tone, visuals, colors, fonts, logos, and even the music you’ll play in the background. These will act as guardrails that make every video feel like a legitimate part of your brand’s story. 

Additionally, standardized guidelines help reduce decision fatigue, as your team will have clear expectations to adhere to when planning and shooting content. They can focus on the creative aspect of video production instead of getting bogged down with topics like tone and color schemes.  

3. Develop Repeatable Video Templates

Templates are your best friend. You’ll want to build frameworks for the video types you use most, such as testimonials and social media clips, and your format should cover everything from the intro and content pacing to the CTA so that your team won’t have to start from scratch every time. They’ll be able to let their creative juices flow and focus on developing compelling videos that your audience loves. 

4. Centralize Asset Management

Creating more content means you’re going to need somewhere to put it. A centralized asset management platform provides a secure location to store everything from primary footage to music and B-roll. If your team needs a resource to put the finishing touches on a new video, they’ll know exactly where to find it. 

5. Choose Scalable Production Partners

Building better processes will set the stage for faster and more efficient video production. But your team can only handle so much in-house. 

With that in mind, you need to team up with scalable production partners. QuickFrame, for instance, is a user-friendly and scalable platform that expedites the entire video creation process. More on this later.

6. Leverage Remote and Hybrid Teams

Gone are the days when every video required an in-person crew; with remote talent and hybrid shoots, you can film anywhere, anytime, effectively expanding your talent pool across the globe and enabling you to shoot more content simultaneously. 

Transitioning to a remote model also gives you access to a broader talent pool, meaning more cost-effective and diverse filming opportunities. 

7. Automate Workflows Where Possible

The more videos you produce, the more tasks will pile up. Your team can quickly become inundated with things such as:

• Writing and reviewing scripts
• Storyboarding
• Approving content or documents
• Transferring files
• Editing content 
• Reviews

Automating as many of these duties as possible will save time and increase your output rate. Moreover, your team won’t be stretched too thin; instead, they can devote most of their time to creative work. 

8. Implement a Cloud-Based Review System

A cloud-based platform like QuickFrame expedites the content review process. 

Authorized team members can leave comments, track versions of the document, and approve content. Everyone stays in the loop, and your team avoids the headache of feedback bottlenecks that take the form of endless email chains. 

9. Track Performance Across Channels

Once your videos are live, you can’t just hope they work; you need timely feedback so you can adjust future content and deliver messaging that resonates with your target audience. 

Some metrics to watch include the following:

• View rate
• Click-throughs
• Watch time
• Conversions

Each of these measurements provides a piece of the puzzle. As you sift through them, look at overall video performance, as well as variations across different platforms. Over time, you’ll identify which platforms are most popular among your target audience. 

10. Continuously Optimize Based on Data

Scaling video doesn’t stop at publishing. Use the insights you gather to tweak scripts and test new formats. Get rid of what doesn’t work and build on what does. Altogether, you want to consistently work to create better video content that aligns with your campaign goals and the needs of your customer base. 

QuickFrame: Your Scalable Video Production Partner

If you’re eager to find a partner that can help you bring the strategy above to life, look no further than QuickFrame. It is an end-to-end video production platform designed to ramp up your video content creation capabilities. Our solution is user-friendly, packed with tools, and provides access to our global network of professional video creators. 

Explore QuickFrame today and create great content at scale! 

Scaling Video Production: Final Thoughts 

Scalable video production is crucial if you want to stay competitive in today’s video-first ecosystem. Consider our 10-step blueprint above to be the foundation on which to grow your video creation capabilities without compromising quality. And remember: With a partner like QuickFrame, scalable video production is within reach.