Full-Service Video Production: Everything You Need to Know

For businesses that are searching for a way to create compelling video content without the hassle of handling production in-house, full-service video production may represent the perfect solution.

What is it, and how does it work? Let’s dive in.

What Is Full-Service Video Production?

Full-service video production refers to having a team that handles every stage of the video creation process, from coming up with an idea to writing a script, casting, filming, editing, and getting the content distribution-ready. 

You can think of pursuing full-service production like hiring your own creative department, just without the overhead; it will give you all the tools and support you need to produce great video content. 

Benefits of Full-Service Production

Full-service production offers advantages such as the following: 

1. End-to-End Project Management

From kickoff to final cut, a full-service team takes care of all the moving parts. Just give them a rough idea of what you want, and they’ll take it from there. 

A true full-service production company will source talent, coordinate schedules, and keep tabs on your timeline; all you have to do is wait for them to deliver an on-brand, engaging video that resonates with your audience. 

2. Access to Experienced Creative Teams

Partnering with a full-service video production team means you’ll be working with seasoned professionals who all but live and breathe video. They will provide writers, directors, editors, motion designers, and anyone else you need to bring your vision to life. 

That kind of creative firepower will help elevate your content and have your story come to life in an unquestionably engaging way. 

3. High Production Quality

Purchasing professional equipment and top-tier editing software for just a few video projects isn’t pragmatic for most businesses. And even if you can absorb those high costs, you’ll still need a crew with the expertise to put those tools to use. 

A full-service video production partner, on the other hand, will deliver the resources and talent necessary to provide polished, professional-grade content. 

4. Streamlined Timelines and Delivery

Cobbling together a mix of in-house video production creatives and freelancers slows down project timelines and increases the risk of delays. Your full-service production partner will handle everything under one roof, enabling them to deliver on deadline without cutting corners. 

Your brand’s reputation hinges on the quality of your content, after all, so you must choose a partner that will protect the image you’ve worked so hard to build. 

5. Consistent Brand Messaging

Working with one team means your content stays cohesive. Its members will understand your brand guidelines, desired tone, and messaging. More importantly, they will work to ensure every video they create aligns with your broader video marketing strategy. 

How Does Full-Service Production Work?

While every production company has its own process, a general breakdown of how full-service production typically flows is as follows:

• Planning: You outline your goals, key messages, and the creative direction 
• Pre-Production: The company develops scripts, storyboards, and shot lists as they prepare for filming
• Production: The provider films your content
• Post-Production: The full-service video production team’s in-house editors turn the footage into cohesive content 
• Review and Delivery: Look over the content and have the company make last-minute updates before delivering the video in your desired video formats and specifications

Throughout the process, you’ll be kept in the loop as much (or as little) as you want to be. The process is meant to be collaborative while taking the stress of video production off of the backs of your in-house team members.

How to Choose a Full-Service Video Production Company

Every business has different needs. When searching for a full-service production team, look for a company with the following: 

Proven Portfolio and Case Studies

The best production companies are proud of their work and have portfolios to back up their claims. Make a short list of potential partners and explore their portfolios, making sure to look for case studies that showcase the impact of their content. 

Industry Experience and Expertise

Focus on companies that have experience relevant to your industry. A team that understands your industry will be better equipped to create engaging, high-impact content. 

Clear Communication and Project Management

Your partner should be able to adapt to your communication preferences. Ask about their timelines and how they’ll keep you in the loop during each phase of the project. You should be particularly interested in their feedback processes and how they will apply your critiques. 

Scalable Production Capabilities

If you anticipate the need for multiple videos, or if you intend to launch content across various channels, make sure the company you partner with can scale with you. 

Ask questions specific to your current and future needs; for instance, you may want to know if they can create content in multiple languages or make edits to accommodate different formats. 

Transparent Pricing and Timelines

You shouldn’t have to decode a production company’s quote; look for video production pricing structures and a realistic timeline. A great partner will help you understand how your budget is being allocated and how to get the most bang for your buck. 

QuickFrame: Your Full-Service Video Production Partner

For a full-service video production solution that can grow with you, look no further than QuickFrame, an end-to-end video production platform that is user-friendly and scalable. 

As a QuickFrame client, you’ll be able to tap into our ecosystem of professional creators, editors, and video experts. Start creating better videos at scale with QuickFrame today!

Full-Service Video Production: Final Thoughts 

Video marketing is one of the most powerful tools you have to connect with your audience. But producing high-quality, on-brand content at a steady pace can be tough to achieve internally. That’s why full-service video production is a smart move for your business. You’ll be able to scale your content creation capabilities and deliver high-impact videos that your audience loves.